Effective Date: 6/28/26

Luma Lab Fitness LLC ("Luma Lab," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, purchase a membership, access our fitness content, or otherwise interact with our services.

1. Information We Collect

We may collect the following information:

• Name
• Email address
• Billing and payment information
• Account login information
• Information related to your membership and purchases
• Communications you send to us
• Website usage information, including device and browser information

Payment information is processed securely through third-party payment providers. Luma Lab does not store full credit card information.

2. How We Use Your Information

We use your information to:

• Provide access to memberships, classes, and digital content
• Process purchases and subscriptions
• Communicate with you regarding your account
• Respond to customer service inquiries
• Send newsletters, promotions, and updates (you may unsubscribe at any time)
• Improve our website, services, and user experience
• Monitor and protect the security of our platform
• Comply with legal obligations

3. Cookies and Analytics

We use cookies and similar technologies to improve website functionality and understand how visitors use our website.

We use Google Analytics to help analyze website traffic and user behavior. Google Analytics may collect information such as your IP address, browser type, device information, and pages visited.

You may control cookies through your browser settings. Disabling cookies may affect certain website features.

4. Third-Party Service Providers

We use trusted third-party providers to help operate our business and services. These providers may process personal information on our behalf.

Examples include:

• Payhip (membership platform and digital product delivery)
• Stripe (payment processing)
• Google Workspace (business communications)
• Google Analytics (website analytics)

These providers maintain their own privacy policies and security practices.

5. Sharing of Information

We do not sell your personal information.

We may share information with service providers that help us operate our business, process payments, deliver services, analyze website performance, or comply with legal obligations.

We may also disclose information if required by law or if necessary to protect our legal rights, property, or safety.

6. Data Security

We take commercially reasonable measures to protect personal information from unauthorized access, disclosure, alteration, or destruction. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

7. Data Retention

We retain personal information only as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.

8. Children's Privacy

Luma Lab is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16.

If we learn that we have collected personal information from a child under 16, we will take commercially reasonable steps to delete that information.

9. Your Rights

Depending on your location, you may have the right to:

• Access personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications

To exercise these rights, please contact us using the information below.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any updates will be posted on this page along with the revised effective date.

11. Contact Us

Luma Lab Fitness LLC

Email: hello@lumalabfit.com

If you have questions regarding this Privacy Policy or how your information is handled, please contact us at the email address above.